2011 \\\ 2012
KAM I AM.
TITLE \\\ RENKASA UMBRELLA
BRIEF \\\ RECONSIDER A PRODUCT THROUGH THE EYES OF SUSTAINABILITY.
SOLUTION \\\ USED LIFE CYCLE ANALYSIS TO REDESIGN THE UMBRELLA INDUSTRY. INTEGRATED RENTAL SYSTEM PROMOTES SHARED USE WHILE NEW FEATURES REDUCE UMBRELLA COMPLEXITY WHILE ENHANCING MAINTENANCE, RECYCLABILITY, AND ICONIC IMAGE.
PRESS \\\ IDSA AWARDS FINALIST - 2009
OPPORTUNITY GREEN CONFERENCE - 2010
LOS ANGELES TIMES - 2009
ART CENTER SUSTAINABILITY SUMMIT - 2010
NOTCOT.ORG - 2011
CORE77.COM - 2011
TITLE \\\ SKRUVA BIRD FEEDER
BRIEF \\\ DEVELOP A PRODUCT TO FEED BIRDS.
SOLUTION \\\ RESEARCH AND CONSUMER INTERVIEWS SHOWS THAT UNKEPT BIRD FEEDERS SPREAD DEADLY DISEASE THROUGHOUT LOCAL BIRD POPULATIONS. BY DEVELOPING A BIRD FEEDER TO PROMOTE USER INTERACTION AND EASY MEANS OF CLEANING A HEALTHIER FEEDER IS CREATED.
TITLE \\\ FIRST ACT BRANDING STRATEGY
BRIEF \\\ IDENTIFY NEW BRAND OPPORTUNITIES
SOLUTION \\\ THROUGH EXTENSIVE RESEARCH AND MARKET ANALYSIS TOOLS, A NEW STRATEGY FOR OVERSEAS EXPANSION FOR FIRST ACT - AN AMERICAN GUITAR COMPANY - INTO THE ASIAN MARKET IS DEVELOPED UTILIZING A UNIQUE LOCALIZED APPROACH.
TITLE \\\ ARCADE AUDIO
BRIEF \\\ EXPLORE ELECTRONIC HOUSE BRAND OPPORTUNITIES
SOLUTION \\\ WITH THE CURRENT SURGE OF THE HOUSE BRAND MARKET, A LINE OF LIFESTYLE AUDIO PRODUCTS WAS CREATED TO ALLOW BEST BUY TO POTENTIALLY DOMINANT THE UNTAPPED MARKET OF ELECTRONICS HOUSE BRANDED PRODUCTS.
TITLE \\\ ON-SITE FAUNA SKETCHES
TITLE \\\ SUTYAGIN INSPIRED SHOES
TITLE \\\ ANTEATER PETER PULL TOY
DESCRIPTION \\\ FOR NORM
TITLE \\\ SKIBUILDERS.COM
DESCRIPTION \\\ WHAT STARTED AS AN EXPERIMENT IN BUILDING SKIS HAS LED TO THE SPREAD OF KNOWLEDGE FOR ANYONE WANTING TO EXPLORE THEIR OWN IDEAS ON SNOW. TODAY OVER 1,500 MEMBERS HAVE TUNED INTO THE IDEA OF BUILDING THEIR OWN SKIS AND SNOWBOARDS.
TITLE \\\ MIKE & MAAIKE
DESCRIPTION \\\ AN AMAZING EXPERIENCE WITH MIKE SIMONIAN AND MAAIKE EVERS, I WAS FORTUNATE ENOUGH TO GAIN MENTORSHIP WITHIN A HIGHLY PROGRESSIVE STUDIO FOCUSED ON REDEFINING PRODUCT EXPERIENCES.
TITLE \\\ ARMED SKETCH SERIES
TITLE \\\ FULL TILT SKI BOOT
TITLE \\\ JUMPSTART PHONE
BRIEF \\\ IDENTIFY NEW CONSUMER ELECTRONICS MARKETS
SOLUTION \\\ EXTENSIVE USER RESEARCH SHOWS A FINANCIALLY DRIVEN OPPORTUNITY TO CATER THE HOMELESS UTILIZING A UNIQUE APPROACH FACILITATED BY HAND-HELD ELECTRONICS.
TITLE \\\ NONOBJECT
DESCRIPTION \\\ MENTORED BY IDEO'S BRANKO LUKIC AND STEVE TAKAYAMA, I WAS ABLE TO PARTICIPATE IN A STUDIO DEDICATED TO PUSHING THE BOUNDARIES OF DESIGN.
TITLE \\\ ON-SITE FLORA SKETCHES
TITLE \\\ NEUTROGENA
DESCRIPTION \\\ AN EYE-OPENING EXPERIENCE AS NEUTROGENA'S SOLE DESIGN STRATEGY INTERN I WAS ABLE TO PARTICIPATE IN A WIDE ARRAY OF PROJECTS UTILIZING DESIGN STRATEGY TO UNCOVER NEW BUSINESS OPPORTUNITIES.
TITLE \\\ DAYLIGHT
DESCRIPTION \\\ WORKING WITH ONE OF SAN FRANCISCO'S MOST EXCITING START-UPS, I COLLABORATE TO HELP PROVIDE INDUSTRIAL DESIGN VISUALIZATION TO THEIR IDEAS.
THANK YOU.
